Paddy Power's Irish Winter Festival, a New Partner for Bet365, and More

It was another big week in the online casino industry as a couple of the iGaming world’s heavy hitters, Bet365 and Sky Betting and Gaming, formed strategic partnerships to help bolster their products.

In this week’s look around the online casino world we’ll get you up to speed on both of these partnerships. We’ll also take a look at how you can win your way into the Irish Winter Festival courtesy of Paddy Power.

Last but not least, we will provide you with the latest no deposit casino bankroll offers from around the Internet.

Bet365 Casino Adds WMS slots to their lineup

Bet365 casino patrons will now have a few more options after the site signed a deal with Williams Interactive (a subsidiary of WMS) that will see Bet365 add some of Williams Interactive’s most popular online casino games to their slot machine lineup.

Among the new array of trademarked games that will be added to the Bet365 casino are:

• THE WIZARD OF OZ™ Ruby Slippers™

• KISS: Shout it Out Loud!™

• Bier Haus™

• Spartacus: Gladiator of Rome™

• BRUCE LEE™ Dragon’s Tale™

Branded slot machines are becoming increasingly popular, with players following more of a storyline instead of simply pushing a button and watching a virtual reel spin. Orrin J. Edidin, President of WMS Industries and CEO and President of Williams Interactive, was quoted in the press release as saying:

"Providing our player-favorite slot games through one of the top providers of iGaming experiences in the world further validates the appeal of our innovative game engines, player-favorite brands and premium licensed content. We’re confident that patrons of bet365 will be amazed by the range of unique slot game experiences available, and we look forward to a long and mutually beneficial relationship with bet365 providing their players the world’s most compelling gaming experiences.”

All first time players at Bet365 are eligible for Bet365 Casino’s €200 First Time deposit Bonus.

Head to the Irish Winter Festival courtesy of Paddy Power

Paddy Power is hoping to send plenty of representatives to the Irish Winter Festival, one of the premier poker tournaments in the country.

The first batch of qualifiers will punch their ticket on Sunday, October 13, when Paddy Power hosts a mega satellite to the Irish Winter Festival with at least 20 packages to the Irish Winter Festival Main Event up for grabs. Each package is worth a total of €1,700, which is broken down as follows according to the press release:

• A €1,125 buy in to the Irish Winter Festival Main Event

• Four nights' accommodation in the Double Tree Hotel

• €259 in travelling expenses

You can buy-in to the mega-satellite for the low, low price of €160 + €10, and all players who win a seat in the tournament will also be entered into Paddy Power’s Six Survivor promotion, where the final six online qualifiers in the Irish Winter Festival Main Event will receive a free buy in for the 2025 IWF Main Event.  

You can also claim a free £5 Instant bankroll from Paddy Power which is available to all first-time players at the site.

Sky Betting and Gaming hires SEO specialist

Sky Betting and Gaming is apparently looking to increase their web presence; at least that is the takeaway of most industry insiders after learning that Sky has hired SEO specialists Epiphany. According to the press release Epiphany “has been hired to build revenues across the group’s brands and will also manage earned media and off-page creative.”

Epiphany will handle all of the Sky online gaming brands SEO, including Sky Bet, Sky Poker, Sky Vegas and Sky Bingo brands.

The CEO of Epiphany, Rob Shaw, is confident his team can enhance the Sky brand, saying, “Sport and gaming provide a rich variety of opportunities for us to demonstrate how to get results from natural earned media, even in a highly competitive and sophisticated digital vertical.”

Sky has a strong presence in the UK thanks to their parent company –the Sky Broadcasting Company—but they haven’t been able to translate their UK brand in other locales across Europe, so it will be interesting to see if Sky’s gamble pays off.

Right now you can also claim a free £10 Slots Play offer from Sky Vegas.

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